MCABC

Brand Development, Website Design
Studio: Another Blank Page
Logo design by Sean Rainey

The Mechanical Contractors Association of BC needed a full branding overhaul and digital strategy to reposition themselves as the leading association of industry excellence and professional development for people in the mechanical trades. We worked closely with their team and did a unique branding workshop with empathy mapping exercises to come up with a new brand and value proposition that reflects their core values. Additionally, we created a new website experience by completely restructuring their site architecture and re-vamping their digital strategy and aesthetic.