Loudly is an AI-powered music company that develops royalty-free music and video integration apps for content creators. As Senior Creative Designer, I joined the Loudly team at a pivotal growth time and overhauled their brand identity to help grow their products and market reach. This included developing a new identity for a new app, Soundtracks, as well as aligning their brand strategy by creating a visual direction with new typography, colours and photography assets. I was in charge of marketing design as well as product design, working closely with the UX design and development team to launch a new UI design vision for their existing and soon-to-launch products.
Additional deliverables included creating graphic design assets for Music Maker JAM, one of Loudly's most popular products for creating AI music tracks, and launching AI Studio, which has now been integrated as an AI music recommendation tool.